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- <text id=93TT0555>
- <title>
- Nov. 29, 1993: Secrets of Success
- </title>
- <history>
- TIME--The Weekly Newsmagazine--1993
- Nov. 29, 1993 Is Freud Dead?
- </history>
- <article>
- <source>Time Magazine</source>
- <hdr>
- THE WHITE HOUSE, Page 26
- Secrets of Success
- </hdr>
- <body>
- <p>After his dramatic NAFTA victory, can Bill Clinton use his newfound
- clout to win bigger battles like health care?
- </p>
- <p>By Michael Duffy/Washington--With reporting by Laurence I. Barrett and Ann Blackman/Washington
- and James Carney with Clinton
- </p>
- <p> One day after he pulled off the biggest win of his presidency
- with a 234-200 vote in the House for the North American Free
- Trade Agreement, Bill Clinton was already lining up allies for
- future battles. As Air Force One carried him to Seattle for
- a meeting with 13 Asian and Pacific leaders, he called Lane
- Kirkland of the AFL-CIO to say their bitter differences on the
- trade pact should not prevent them from joining forces on health-care
- reform and worker-retraining plans. He called Dan Rostenkowski
- and urged the House Ways and Means Committee chairman to push
- the languishing jobless-benefits bill. From the White House,
- Hillary Clinton joined in, telephoning Tom Donahue, Kirkland's
- secretary-treasurer, to make amends. "The President," said one
- aide, "is into healing."
- </p>
- <p> The come-from-behind win on NAFTA, Clinton's advisers insist,
- will help prove to voters that the President has the mettle
- to withstand even tougher fights that loom next year. And they
- add that the promise of a free-trade zone from the Yukon to
- the Yucatan makes it easier for Clinton to force trade concessions
- from Japan and other Asian nations as well as press for a successful
- completion of the current round of talks on the General Agreement
- on Tariffs and Trade by Dec. 15. "A good GATT agreement could
- create 1.4 million American jobs and boost the average American
- family income by $1,700 a year," Clinton said in Seattle on
- Friday. "This, my fellow Americans, is the answer to 20 years
- of stagnant wages for the hardworking middle class."
- </p>
- <p> Until the NAFTA vote last week, Clinton was a New Democrat in
- name only. Though his rhetoric often sounded centrist, he had
- saved most of his energy to keep promises that fit neatly into
- the tax-and-spend rhythm of the old Democratic Party. But in
- NAFTA Clinton embraced a treaty fashioned by Republicans, ignored
- the advice of many around him and defeated a majority in his
- own party. This time Clinton earned his New Democrat stripes.
- "Some fights are definitional," said House minority whip Newt
- Gingrich, whose party provided most of the votes, "and this
- was one of them."
- </p>
- <p> The next challenge for Clinton will be to construct similar
- centrist coalitions to pass health-care reform, welfare reform
- and other contentious initiatives. The NAFTA group "is not really
- a coalition at all," said a White House official. "It just proves
- that anytime you get the business community behind something,
- you get a lot of Republicans. And anytime you get the President,
- you get a third of the Democratic Party." Indeed, days after
- the NAFTA vote, a similar group of moderate Democrats and Republicans
- was poised to approve $90 billion in budget cuts sponsored by
- John Kasich of Ohio and Tim Penny of Minnesota over Clinton's
- objections. And a senior Administration official told TIME last
- week that deteriorating support in Congress for health-care
- reform may require Clinton to postpone welfare reform until
- much later next year.
- </p>
- <p> In the short term, Clinton must make amends with those outside
- the NAFTA coalition. He will pay close attention to the labor
- wing of the party, soothing bitterness among rust-belt Democrats.
- Noting that 156 of 258 Democrats opposed him, Ohio Democrat
- Marcy Kaptur pointed out that Clinton is out of synch with what
- she calls the "real core of the Democratic Party" in the House.
- "I think he's the candidate of Wall Street," she said, "not
- Main Street." Kaptur predicted that the division will lead to
- an increase in independent voting and support for Ross Perot's
- United We Stand. "There are a lot of constituents out there
- who were abandoned," she said. As Clinton prepares to tackle
- next year's issues of health-care and welfare reform, he will
- be able to build on the lessons learned in the NAFTA debate.
- Among them:
- </p>
- <p> START EARLY Distracted by another life-and-death struggle on
- the budget, Clinton ignored the looming NAFTA battle until after
- Labor Day. That gave the opposition time to lock up votes among
- House Democrats, who tend to be protectionist and mildly isolationist
- anyway. It also gave Clinton's own advisers, who were split
- over the wisdom of NAFTA, room to caper: several urged Clinton
- to pull out of the pact while he still had a chance and began
- planting the idea with party officials. The result was confusion.
- </p>
- <p> Chief of staff Mack McLarty was looking ahead, pressing Clinton
- repeatedly for assurances that he wanted to fight for the pact
- in the fall. Such a battle, McLarty warned, would be bloody.
- Each time Clinton assented.
- </p>
- <p> In effect, however, the White House didn't get organized until
- mid-September, when Clinton gave his first speech on behalf
- of the treaty in the East Room. Behind the scenes, deputy director
- of communications Rahm Emanuel sent Clinton a three-page, single-spaced
- memo outlining a two-month strategy in which the President would
- each week slowly ratchet up his activity on behalf of NAFTA
- until he was "in total immersion during the last 10 days." The
- memo acknowledged that Clinton started well behind his opponents,
- but it argued that a series of meetings with more than 100 undecided
- members, regular TV appearances and a coordinated campaign with
- Republicans and business groups would turn the tide. But no
- sooner had the plan been hatched than Clinton was distracted
- by foreign policy fiascoes in Somalia and Haiti.
- </p>
- <p> FIND A STRONG RIGHT ARM Clinton had a formidable, if unlikely,
- ally in Newt Gingrich, a Republican who has a reputation for
- shooting first and aiming later. The White House dithering led
- the Republican whip to fire a warning shot across the Administration's
- bow. Reflecting the fears of his colleagues that Clinton would
- blame them if NAFTA failed, Gingrich called the President's
- efforts at that point "pathetic." Unless Clinton could come
- up with 100 Democratic votes, Gingrich said, he could not deliver
- the 118 Republicans needed for victory.
- </p>
- <p> That tactic worked: at an Oct. 22 meeting, a visibly angry Clinton
- asked Gingrich what he would do. "I want our members," Gingrich
- replied, "to see you personally engaged so your prestige is
- at stake." Only if "you put everything on the table," Gingrich
- said, will the G.O.P. votes hold. Gingrich also played statesman:
- at one point, after a G.O.P. official urged Clinton to make
- a nationally televised address supporting the pact, Gingrich
- interrupted before Clinton could respond: "If we have NAFTA
- won, then do the speech," counseled Gingrich. "But I don't think
- it's good for the President to do a speech and then lose the
- vote." The advice and counsel impressed Clinton, aides report,
- and led him to promise he would defend Republicans from Democratic
- attacks for pro-NAFTA votes in the 1994 election. That in turn
- won Gingrich the confidence of his own, skeptical rank and file.
- </p>
- <p> After that, the two sides worked closely together. But there
- was some teasing too about the G.O.P. pulling Clinton out of
- the fire. In Gingrich's office, the computer file that listed
- G.O.P. votes for Clinton's NAFTA bore a telling name: "Chestnuts."
- </p>
- <p> SEEK PROFESSIONAL HELP McLarty invited top Republican operatives
- Ken Duberstein, Nick Calio and Billy Pitts to the White House
- two weeks ago for strategy sessions, probing the veterans for
- ideas about whom to target, and how to do so. Calio, Bush's
- top House vote counter for two years, all but moved into Gingrich's
- Capitol Hill office. Duberstein huddled with McLarty and presidential
- counselor David Gergen. After talking with Clinton's NAFTA chief
- Bill Daley, Bush political director Ron Kaufman prevailed on
- the former President to call nearly a dozen G.O.P. lawmakers
- last week. Said Wayne Berman, a Republican consultant who worked
- closely with the White House: "It is a measure of how much the
- world and rules have changed when Republicans pitch in to help
- Bill Clinton realize George Bush's legacy."
- </p>
- <p> IF YOU BUY VOTES, DON'T PAY RETAIL To win NAFTA support, the
- White House cut deals to safeguard certain industries and distribute
- pork-barrel projects, but most of what was bartered came cheap,
- in the form of White House promises of presidential appearances
- and choice committee assignments. Otherwise, there was actually
- little pork-barreling of the conventional sort. When 20 Republicans
- threatened to bolt if NAFTA resulted in a tax increase, the
- White House quietly backed down on passenger fees and fuel taxes
- for airlines. Bill Sarpalius of Texas and Bill Brewster and
- Glenn English of Oklahoma pressed for a special break on peanuts
- and durum-wheat imports from Canada but were probably going
- to vote with Clinton anyway. Others came for nothing now but
- knew they held a chit for something later. "Thank you for your
- courageous support yesterday," a top White House official told
- a Midwestern lawmaker by telephone the day after the vote. "If
- you ever need anything, don't hesitate to call me."
- </p>
- <p> PLAY FOR KEEPS After nearly a year in office, Clinton has been
- weakened by a desire to please everyone and offend no one. But
- as he scrounged for votes, he crossed a new psychological threshold.
- When Congressman Bob Torricelli of New Jersey came out against
- the pact, Clinton fired a rocket his way, penning an acidic
- message in the margin of a speech Torricelli gave last year
- in support of free trade: "This was written by a man who cared."
- When Torricelli telephoned later to discuss the note, Clinton
- refused to take the call.
- </p>
- <p> When lawmakers from sugar producing states held out until the
- last minute, NAFTA czar Daley asked Agriculture Secretary Mike
- Espy to gently remind top sugar lobbyists that their industry
- had been unscathed by the 1990 farm bill but might not receive
- such favorable treatment when farm programs come up for review
- in 1995. "The public is not looking for an innocent as President,"
- said Clinton pollster Stan Greenberg. "They want someone who
- knows how to use power."
- </p>
- <p> CREATE A SIEGE MENTALITY It is now obvious that the Rhodes scholar
- turned President likes to pull all-nighters and actually performs
- best when his presidential prestige is at stake. Early in the
- year, White House officials insisted that the helter-skelter
- quality of the place would even out over time and eventually
- resemble other presidencies. But the line has changed, and officials
- now realize that Clinton does best in an atmosphere of siege,
- likes to make enormous changes at the last minute, and takes
- some comfort in knowing that however bad it might seem now,
- it was even worse for his idol John F. Kennedy. The continuing
- crisis will continue. "That's life," said policy adviser George
- Stephanopoulos last week. "We're going to have to do it a couple
- of more times."
- </p>
- <p> RESHUFFLE THE STAFF--AND TAKE A BREAK A senior official admitted
- late last week that deputy chief of staff Roy Neel will be leaving
- the Administration within weeks for a job in the private sector,
- opening the No. 2 management spot. Neel's departure will bolster
- those in the Administration who wonder what, if anything, can
- be done to bring more orderly attention to problems. Some hope
- New York attorney Harold Ickes, who was passed over for the
- deputy's job in January, will be pressed to fill Neel's shoes.
- A court-appointed investigator cleared Ickes last week of allegations
- that he had acted improperly while representing a labor union
- with ties to organized crime.
- </p>
- <p> Despite repeated attempts to wean Clinton from micromanagement,
- he remains at the hub of a dozen or more spokes, acting as his
- own chief of staff and still seeing as many as 30 people a day.
- He relies on not one top deputy but a team of four or five aides,
- and he turns for advice on almost any subject to practically
- anyone within shouting range. The centralized approach tends
- to reduce accountability, lengthen response time and leave Clinton
- trying to do too many things at once. Two weeks ago, early one
- morning, McLarty had to insist that the President stop signing
- pictures during a meeting and move away from his desk into another
- chair to have what he called "a nice, crisp, 10-minute meeting
- on scheduling." Clinton will finally take a Thanksgiving break
- at Camp David this week, but only after considerable pulling
- and tugging by top advisers, who reminded him that Americans
- distrust a man who is all work and no play.
- </p>
- <p> The real question is whether Clinton has learned that the road
- to a successful presidency runs through the center of the Congress.
- Notes Duberstein, who was Reagan's chief of staff: "If Clinton
- has learned the best way to win is to put together bipartisan
- coalitions, and not just at the 11th hour, then he has in fact
- grown for the future."
- </p>
-
- </body>
- </article>
- </text>
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